CRAFTED BY A MEAT EXPERT.

Hardcore Carnivore is the go-to seasoning brand for people who take their meat seriously. Texas-born since 2015, we’ve grown from one cult-favorite rub into a globally recognized lineup of seasonings, sauces, and tools—trusted by home cooks, pitmasters, and chefs who demand bold flavor and real performance.

Founded by renowned live fire cook and meat expert Jess Pryles, Hardcore Carnivore wasn’t born in a boardroom or branding meeting. It started in a home kitchen, driven by a relentless pursuit of flavor and real-world cooking experience. When the first jar of our Black seasoning hit the grill, it quickly proved this wasn’t just another spice—it was the start of something bigger.

Today, Hardcore Carnivore products are used by fans around the world who demand more from their seasoning. We’re not about gimmicks or trends—we’re about flavor that works, expertise you can trust, and gear that’s built for people who actually cook.

Here's Jess' story:

Howdy!

I'm Jess Pryles, the creator of Hardcore Carnivore. I'm a live fire cook, author, and total meat nerd. Originally from Melbourne, Australia, I now call Austin, Texas home. 

I came up with Hardcore Carnivore during one of my recipe experiment sessions, since I was posting new recipes to my website every week and constantly testing them out. When I created and perfected the Black spice, I knew I was onto something special.  

Luckily, my hunch that others would love the seasoning as much as I did was right. Black started garnering a huge following of loyal fans, and the Hardcore Carnivore brand was truly born. 

My mantra for all the Hardcore Carnivore seasonings is that they should enhance the meat without overpowering it. We use premium quality ingredients and all our rubs and sauces are made in Texas. 

Every item we add to the lineup is a product I personally use in my live fire kitchen, and hope other folks will enjoy using them, too. 

FOLLOW JESS ON INSTAGRAM